Diamonds

My concept is to parody a diamond commercial by using typography to critique the diamond industry and the manufactured value of diamonds. My thesis is for the viewer to believe that they are about to watch yet another cheesy engagement commercial only to be surprised by a sudden shift in meaning.

My concept is to parody a diamond commercial by using typography to critique the diamond industry and the manufactured value of diamonds. My thesis is for the viewer to believe that they are about to watch yet another cheesy engagement commercial only to be surprised by a sudden shift in meaning.
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